SONY ERICSSON C510

The Sony Ericsson C510 is another new category of phone. While preceding devices have the K-prefix as the product name, the C510 is the first of Sony Ericsson imaging devices with the C5-prefix in front.

The Sony Ericsson C510 is an imaging phone with a 3.2 megapixel camera built into it. From the outside, one could easily mistake it for the Nokia 6300, which recently ended up in the top three of the most-sold handsets for 2008. Obviously, the form factor of the C510 and 6300 is a key factor in marketing this phone.

The Sony Ericsson C510 is precisely what its name means. Sony Ericsson had earlier announced new naming conventions at the 2008 Mobile World Congress event. In this case, the C denotes a camera phone. With regard to the 510, the 5 indicates a mid-range device, 1 means the first of its kind, and the 0 indicates a candybar device.

Sony Ericsson announced the C510 on 08 January 2009, which is the eve of the landmark Consumer Electronics Show 2009 in Las Vegas, Nevada.

This is the cheapest Cyber-Shot device on the market as at the time of writing. The Smile Shutter and Face Detection are notable technologies that are included in this device. Face Detection focuses on human faces, and Smile Shutter detects a target’s smile and shoots the photo right away. Yep, that’s scary!

HP’s Snapfish application is built into the device, so sending a photo for immediate printing is possible in areas which have the Snapfish home-delivery service.

The Sony Ericsson C510 has a 262K TFT colour screen and comes with 100 MBs of memory, which is expandable by means of a Memory Stick Micro slot.

Our Opinion:
The Sony Ericsson C510 Cyber-Shot appears to be a small and highly-functional device that Sony Ericsson hopes to sell many units of.

It resembles one of the most popular Nokia phones currently on sale, and tops that one’s 2.0 megapixel camera with a 3.2 megapixel camera. Added to the fact that its screen is probably a lot better than the Nokia 6300, I would bet that the C510 ends up in the top 10 list when they compile 2009’s best-selling mobiles

Again, Sony Ericsson C510 would depend on the price, which is unavailable at the time of writing. Sony Ericsson has a lot of goodwill associated with its brand, but they tend to overprice a little, especially on consumables like the battery and the memory stick.

At sub-RM900, this phone would likely outsell competing products with similar specifications.

Specification:

• 2.2 inches TFT scratch-resistant display with 262K colors and 240 x 320 pixels
• 3.2 MP camera with autofocus, face detection and geotagging
• Slide in lens cover
• Illuminated imaging shortcuts
• Auto-rotation
• Snapfish application (by HP)
• Google Maps
• Access NetFront browser
• Email
• Microsoft Exchange ActiveSync
• YouTube upload
• Bluetooth
• Media player
• FM radio with RDS
• SMS conversation style
• 100 MB of internal memory
• Memory Stick Micro M2 cards support
• 92 grams
• 107 x 47 x 12.5 mm

GENERAL	2G Network	GSM 900 / 1800 / 1900
		GSM 850 / 900 / 1800 / 1900 - C510a
	3G Network	HSDPA 2100
		HSDPA 850 / 1900 / 2100 - C510a
	Announced	2009, January
	Status	Available. Released 2009, February

SIZE	Dimensions	107 x 47 x 12.5 mm
	Weight	92 g

DISPLAY	Type	TFT, 256K colors
	Size	240 x 320 pixels, 2.2 inches
		- Accelerometer sensor for auto-rotate

SOUND	Alert types	Vibration, MP3, AAC ringtones
	Speakerphone	Yes

MEMORY	Phonebook	1000 x 20 fields, Photo call
	Call records	30 received, dialed and missed calls
	Internal	100 MB
	Card slot	Memory Stick Micro (M2), up to 8Gb

DATA	GPRS	Class 10 (4+1/3+2 slots), 32 - 48 kbps
	EDGE	Class 10, 236.8 kbps
	3G	HSDPA; HSUPA
	WLAN	No
	Bluetooth	Yes, v2.0 with A2DP
	Infrared port	No
	USB	Yes, v2.0

CAMERA	Primary	3.15 MP, 2048x1536 pixels, autofocus, LED flash
	Video	Yes, QVGA@30fps
	Secondary	Videocall camera

FEATURES	Messaging	SMS (threaded view), MMS, Email, Instant Messaging
	Browser	WAP 2.0/HTML (NetFront), RSS
	Radio	Stereo FM radio with RDS
	Games	Yes + downloadable
	Colors	Future Black, Radiation Silver, Energetic Red
	GPS	No
	Java	Yes, MIDP 2.0
		- Face, smile detection, geo-tagging (cell-id) - MP3/AAC/MP4 player - TrackID music recognition - YouTube service in Media Center - Organizer - Voice memo/dial - Motion gaming

BATTERY		Standard battery, Li-Po 930 mAh
	Stand-by	Up to 400 h (2G) / Up to 350 h (3G)
	Talk time	Up to 10 h (2G) / Up to 4 h (3G)

MISC	SAR US	1.36 W/kg (head) 0.93 W/kg (body)
	SAR EU	1.18 W/kg (head)

For more information, please click the blog Link below or call Mr. Wong 0168707207 / 0168510221 for price information and negotiation. Have a better phone, make your life smart!